If you don’t see it come through, check your spam folder and mark the email as “not spam.” 4. Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. Additionally, share a new idea or concept.įor this third option, Ken recommends searching for “unexpected relevance or looking at the same problem with a new perspective.” You might find that your client wants exactly what they asked for - or they could embrace an innovative concept that takes their original request a step further.He recommends preparing and presenting three, whenever possible: “Options are a good business practice,” explains Design Director Ken Boostrom. With a solid understanding of who the brand and audience are, you’ll be in a better position to create something your client will love. Present 3 Graphic Design Options to Your Client That’s who you’re actually making it for, so your personal preferences should take a backseat to theirs.” 3. Senior Designer Caroline Brill adds that it’s just as critical to understand the brand’s audience: “Think about who the final consumer of this product is. (Just kidding, you’ll just have to make a lot of edits.)” As Brafton Graphic Designer Sam Oxley advises, “Stick to the brand guidelines or you’ll get in trouble.
If you’re a professional graphic designer creating collateral for a brand, you’ll need to brush up on the brand guidelines. If design is a communication tool, it’s critical to understand who the message is coming from - and who is on the receiving end. Getting this part right is often the difference between successful design and poor design. If you’re having trouble getting your message across, “You need to reevaluate what you are trying to say and how you are attempting to say it visually,” Tim adds. “Ultimately, design is about communication, and our job is to communicate as clearly as possible.” 1 graphic design rule in Senior Designer Tim Olech’s playbook. Approach Design as a Communication Process Whether you’re a marketer dabbling with design, or an experienced professional on a mission to keep your skill set as sharp as your (digital) pencils, these design do’s can help you take your visuals from blah to beautiful, every time. We talked with Brafton’s own in-house design team to find out what graphic design rules they follow in each and every project. Instead, it takes a combination of skills along with a commitment to the golden rules of graphic design. The transformation is always incredible - as if the Fairy Godmother of Graphics waved a magic wand at my dull-looking Google Doc.īut, as any professional graphic designer will tell you, the creative process requires a little more than faith, trust and pixie dust. Whenever my writing gets the graphic design treatment, it’s a pretty amazing feeling.
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